Hello!

I'm Priscilla, but you can call me P.

I've always been a visual person. Those IKEA instruction booklets with almost no words? They make perfect sense to me. I've always been wired to solve problems visually before looking for the written instructions.

That way of thinking eventually became my career. I help brands solve creative problems by turning complex ideas into work that's clear, memorable, and genuinely useful for the people it's meant to reach.

Photography was my first creative love. Long before I was art directing campaigns, it taught me how to see light, composition, and storytelling. That foundation still shapes how I approach every project today. It also taught me that the best photos aren't meant to stay on a phone or camera. I still print my favorites whenever I can.

Outside of work, you'll usually find me exploring New York with my husband and daughter. We love museums, discovering new neighborhoods, or birdwatching in our local park.

And if I'm ever forced to reveal a fun fact, this would be it: I once appeared in a Milk-Bone print ad with my dog, Tara.

P.

pvdecastro@gmail.com