BOTOX® Cosmetic

Because the third annual national campaign needed to match the BOTOX® Cosmetic Real People campaign, it was my idea to keep this campaign light and white instead of black, like the previous year. I recommended and ideated we use lux paper, emboss gold elements and a wax seal featuring the BOTOX® Cosmetic logo. FCB took our recommendations and executed this beautifully. Collaborating with FCB, the campaign successfully maintained best practices across all touchpoints.

Agency: FCB Chicago

Voice Actor: Torie Wiggins

Resort World and Time Square OOH
We ideated unbranded OOH assets at Resort World Las Vegas and Time Square in New York. This was an opportunity to reach a new audience, and gain media attention and engagement ahead of (and on) BOTOX® Cosmetic Day. Being unbranded also meant we did not have to use ISI that would crowd the assets.

Project Manager: Genevieve Calkins
Manager, Consumer Marketing: Gheed Saeed