CGI: Renderfolk
Animation: Jhon Catano
Content Marketing Manager/Copywriter: Madisen Theobald

In 2020, I ideated and commissioned BOTOX® Cosmetic's first digital artist to render a CGI advent calendar for 12 Days of BOTOX® Cosmetics campaign. It was a new way for BOTOX® Cosmetic to package holiday content with a thematic presence. This package included educational content, memes, holiday vial imagery, editorial articles and the Allē gift card. 

I partner with Content Marketing Manager to ensure the creative concept is supported by strategic thinking.
Top wins:

• On organic social, the overall holiday package performed 6x  better than past holiday efforts, including Thanksgiving, Christmas and New Year's 

• BOTOX® Cosmetic gained ~ 4k new followers on Instagram during the #12daysofBOTOXCosmetic

• UGC Posts with the #12DaysofBOTOXCosmetic hashtag totaled 532 with more than 80 HCPs posting all 12 assets. 

Designer: Mariana Isaza 
Content Marketing Manager: Madisen Theobald
Copywriter: Hillary Sheinbaum
Project Manager: Genevieve Calkins

The #12DaysofBOTOXCosmetic social campaign was so successful in 2020, that the concept was carried over and expanded for the 2021 holiday season to become a micro-campaign, including a custom built landing page, with supportive content across paid and organic social channels. I partnered with the Content Marketing and Creative teams to strategize and execute new elements and interactive features, which would all come together in an advent calendar style layout. The calendar featured 12 holiday "boxes", which opened to contain an array of educational and promotional content, which consumers and providers were encouraged to share on their own social channels.

Top wins:

• We gained 4.3K IG followers (+425% YOY), had 4,424 Alle article clicks (+247% YOY), and 941 Alle Holiday GC purchases (+660% YOY)

• The 12 Days LP had 2x the visitor engagement of the BTXC Homepage

Back to Portfolio