Wearing my favorite tee during a 1,250-mile motorcycle trip to the Uyuni Salt Flats in Bolivia, 2017

SKILLS

  • Art Direction

  • Creative Strategy

  • Concept Development

  • Social Media

  • Visual Storytelling

  • Brand Development

  • Presentation

  • Data Driven decision making

  • Short form Video Editing

EDUCATION

SCHOOL OF VISUAL ARTS, BFA
NYC, 2004-2008

FIT, CERTIFICATE Data-Driven Design for Digital Marketing and  Social Media
NYC, 2021


 

Hello!

I'm Priscilla, but you can call me P.

As a passionate storyteller, I bring over 15 years of experience in art direction, social media, and brand strategy. I've honed my skills in the medical aesthetics, pharmaceuticals, beauty industry, and editorial sectors, dedicated to communicating brand experiences through storytelling and visual creativity. Agile and adept at evolving with the fast-paced digital landscape, I embrace every challenge.

When I'm not working, you'll find me playing with my beloved, semi-famous Border Collie, Tara.

P.

pvdecastro@gmail.com

 

EXPERIENCES