Partner with brand, content, marketing, and social teams to execute the visual vision for BOTOX® Cosmetic. Develop multiple concepts and campaigns for assigned projects in partnership with external agencies. Inspire new consumers everywhere to become patients by creating educational and inspirational social and marketing assets. Ensure brand consistency by attending sets and leading art direction during video and photoshoots.
BOTOX® Cosmetic social evolution
Content Marketing Manager: Madisen Theobald
Social Media Coordinator: Olivia Riccio
#SeetheVial
Ideation and execution five #SeeTheVial photoshoots; producing over 250 assets. This social-first franchise now has over 3 million in reach, and it is shared with HCP on brandbox. Each year #SeetheVial has a new look and feel.
Photographer: Cason Latimer
Stylist: Nicole Louie
Instagram Stories
Partnered with social media manager and brand team to concept and ideate IGS franchises. Attend photo and video shoot to make sure HCPs are using compliant language. Elevate visual template franchise designs, including Bo-talks, Ask Us Anything, memes, and educational posts for IGS.
Social Media
Partnered with social media manager and brand team to concept and ideate franchises for social. Elevate visual template franchise designs, including Bo-talks, Ask Us Anything, memes, educational posts, cultural moments and quote cards for social media.
COVID-19 Content
Pivot assets to include COVID-19 content while creating new organic and paid content sensitive to cultural times. Provide COVID-19 assets for HCPS encouraging consumers to book a virtual consultation and office visitation.
BOTOX® Cosmetic
Real People Campaign
BOTOX® Cosmetic Day
2021
12 Days of BOTOX® Cosmetic
Holiday Calendar
BOTOX® Cosmetic
Photography & Social Media
BOTOX® Cosmetic Day
2020
JUVÉDERM®
Photography & Social Media
Spotlyte
Allergan's new editorial website to educate consumers about medical aesthetic treatments
Yahoo
Senior Photo Editor
LO LOESTRIN® FE
Photography & Social Media