Partner with the social media manager, brand team and marketing team to execute the visual vision for JUVÉDERM. Inspire new consumers everywhere to become patients by creating educational and inspirational social media and marketing assets. Ensure brand consistency by attending shoot sets and leading art direction during video and photoshoots.
Photography
Ideate concepts for the first JUVÉDERM® packaging and syringe photoshoot. Identify photographers and stylists to support this shoot.
Photographer: The Voorhees
Stylist: The Voorhees
Art Direction, Video
Captured all five SKU gels outside of the syringe, to provide valuable education for consumers. This was a first for our team.
JUVÉDERM® Art Supervisor and Multimedia editor Jhon created multiple fun, dynamic educational assets with these videos.
Photographer: The Voorhees
Stylist: The Voorhees
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Multimedia Editor: Jhon Catano-Betancur
Instagram Stories
Attend video shoots to ensure brand guidelines are met and ensure HCP uses approved MLRC language on video. Create new elevated templated franchise designs, including Chat-it (a video franchise featuring Health Care Provider interviews at branded events and conventions).
Social Media
Create new elevated templated franchise designs, including memes, educational posts, before & afters, aspirational photos, and quote cards for social.
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2020
JUVÉDERM®
Photography & Social Media
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Photography & Social Media