Reimagined and created new visuals that are strong and appealing to improve consumer awareness and recognition on social media. The new branded visuals helped expand Lo Loestrin® Fe's reach on social media and connect with prospective consumers to establish Lolo as the leading branded oral contraceptive.

Branded Stock Photography
Researched images reflecting diverse and engaging women. Added the prominent Lo Loestrin® Fe purple as gradient overlays, color illustrations and polaroids maintaining visual consistency to highlight cultural moments.

Social Media Manager: Gheed Saeed
Executive Director, Strategy & Operations: Katherine Rippe Reilly

Franchise design templates  
Designed Instagram templates reminding consumers to take their pill, as well as motivational quotes, educational posts, Lo Loestrin® Fe facts, and helpful questions prospective consumers should ask their doctor.

Video
Conducted  Lo Loestrin® Fe's first Health Care Provider video interview by providing art direction to the agency on how the video should be executed—advised on proper equipment and lighting to set up the provider for a successful remote shoot. The content was published across the brand’s Instagram Feed, Instagram Stories, Facebook and YouTube, with an opportunity to extend to the website.

Instagram Stories
Created and designed educational, fun Take Your Pill reminders, memes, and offers.