Contributed art direction for the look and feel of the current BOTOX® Cosmetic See Yourself Campaign — a Breakthrough campaign involving the use of real BOTOX® Cosmetic patients, which was a first since the brand’s inception. BBDO executed all video and photo assets. The team was tasked to concept and build all organic and paid social assets.
Agency: BBDO
Organic and Paid Social content
Ideated and executed over 15 organic and paid social media video content to support the Real People campaign
Reels
Ideated that we should capture organic content on set for Instagram Reels and handled post production.
Photography #SeetheVial
Ideation and execution of the 6th #SeeTheVial shoot to match the look and feel of the Real People campaign; producing more than 55 assets. These assets were used for organic, paid and marketing material along with the model photography.
Photographer: Cason Latimer
Stylist: Nicole Louie
#SeeYourself mirror activation
Tying into the “See Yourself” campaign launch earlier this year, the Content Marketing manager ideated a mirror photo opportunity that prompted HCPs to choose an adjective that best answered the question, “how do you see yourself?” The interactive nature of the activation, fresh flowers adorning the mirror, and the chance for them to post their picture across the social channels to their thousands of followers made it hugely popular at the event. I provided art direction before and on location, including direction photo and video. In addition, I interacted with HCP’s to make this a fun experience and encouraged them to pose and post their images on social media.
Agency: Lippy Taylor
Content Marketing Manager: Madisen Theobald
Photography/Video: Voyage Pro
Location: 2021 Allergan Medical Institute® Speaker Training, Phoenix, Arizona
Top Wins
50-100 participants interacted with the mirror activation (25-50 per day)
Hashtag Usage (Sept 30-Oct 3)
#SeeYourself: 80 posts
#AlleragnMedicalInstitute: 60 posts
#BotoxCosmetic: 321 posts
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